A campaign that had to be understood in three seconds.
A bold typographic campaign carrying a difficult public health message without lecturing anyone.
- Campaign Strategy
- Creative
- Motion
- Media Planning
A serious message, a modest budget and an audience with no reason to stop and read anything.
If it cannot survive being seen from a moving bus, it will not work anywhere else. We designed for the worst viewing conditions first.
A single-idea creative platform expressed through oversized type, applied consistently across out-of-home, social and a focused landing experience.
Recall well above the campaign benchmark, and a platform the organisation has continued to extend.
Add responsive website mock-ups
Desktop, tablet and mobile screens showing the finished experience.
Add project outcome photography
Final work in use, campaign rollout or real-world application.