A brand identity built to last longer than a rebrand cycle.
A restrained identity system designed for an organisation that publishes constantly and rebrands rarely.
- Brand Identity
- Creative Direction
- Content
- Editorial System
A respected body with an identity that had been stretched across decades of sub-brands, committees and campaigns until nothing looked related.
Consistency was the deliverable, not novelty. The system had to be usable by people who are not designers, on a Tuesday, at short notice.
A typographic identity, a disciplined colour architecture and templates covering the ninety per cent of material the organisation produces every week.
Output from across the organisation now reads as one voice, and design decisions that used to take a week take an hour.
Add responsive website mock-ups
Desktop, tablet and mobile screens showing the finished experience.
Add project outcome photography
Final work in use, campaign rollout or real-world application.